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ANNA UNIVERSITY COIMBATORE - Course Structure
Master Of Business Administration (MARKETING MANAGEMENT)
Semester I

• Principle of management*
• Managerial communication*
• Accounting for managers*
• Managerial economics*
• Organizational behavior*

Semester II

• Marketing Management*
• Financial management*
• Human resource management*
• Product and brand management
• Consumer behavior

Semester III

• IT for mangers and MIS*
• Services marketing
• Industrial and agricultural marketing
• International marketing
• Retail and logistics management

Semester IV

• Business research methods*
• Corporate governance and business ethics*
• International business environment*
• Project work and viva-voce*

Note: * these subject are common to all branches

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