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| Contact : |
| 91-44-42174904/42174305 |
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| Pondicherry University
- Course Structure |
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Master Of Business Administration
(Marketing) |
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Semester I |
• Management process and Behaviour
• Managerial Economics
• Accounting for Managers
• Business Environment and Law
• Research Methodology
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Semester II |
• Financial Management
• Marketing Management
• Human Resource Management
• Quantitative Techniques for Managers
• Strategic Management
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Semester III |
• Consumer Behavior
• Marketing Research
• Industrial Marketing
• Logistics Management
• Retail Marketing
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Semester IV |
• Rural Marketing
• Services Marketing
• Advertising and sales promotion
• Customer Relationship Management
• Global marketing
• Project work
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